After creating your campaign and saving it you have to create a plain text version of it.
This step is important for two reasons:
1. Contacts might want to receive a plain text version because they’re not fully sighted, or their email client doesn’t display HTML emails;
2. Some spam filters will penalise for being only in HTML part and having no plain text alternative.
Creating the plain text version of your campaign
This step is really quite easy and simple to do.
After you’ve saved your campaign the platform will take you back to the main Campaign Creation (Step 2) page where you will see the plain text button. Simply click on Generate Plain Text.
You also have the option to view and edit the plain text – click on Plain Text (yellow button) – and edit away.