Summary
You can create new contact data fields to capture and/or contain additional information about your contacts. The more useful data you can collect on your contact(s), the more you can successfully target and personalise your campaigns and in turn generate better response rates.

Creating contact data fields

There are three ways you can create contact data fields:

1. Contacts > Contact Lists > Create /Drag to Duplicate > Add Contacts > Copy & Paste tab > Data Fields

2. Contacts > Contact Lists > Select contact list > Data Fields

3. Contacts > Data Fields

In all three cases, you'll see the edit window where you will have to enter the information for your data fields.

There are six data labels – name, type, default value, validation, visibility and mandatory.

Name – enter a unique name for this new contact data field. You can use spaces between words when creating a name for a new field;
Type – a drop-down list from which you can choose single line, paragraph and date.
           o Single line – Example: <Lorem Ipsum is simply a dummy text>
           o Paragraph – Example: <Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.>
           o Date – Example: November 10th, 1980 would be entered as 10/11/1980.
Default value - you can optionally enter a default value for the contact data field in the event that it’s not populated after uploading your data. For example, if this was a single line data type – ‘country’ – and you have ‘England’ as default value and the imported file leaves the value empty then ‘England’ will be inserted.
Validation
          o Text
          o Strictly letters and numbers only
          o Strictly letters only
          o Strictly numbers only
          o Email address
          o URL
          o Date
          o Field disabled

Visibility – you have the option to choose whether the data field to be shown in the subscriber area or not. Subscriber area is a form that shows the users what contact list(s) they are subscribed to and what data fields are held.
Mandatory – if you change the label to make the field mandatory you won’t be allowed to proceed with importing your contacts until you’ve matched the field.

When you have completed the screen, click on Save.

Editing and deleting contact data fields

You can edit and/or delete any of the contact data fields you’ve created by clicking on X button at the top right corner of the data field to delete or by clicking on the data field itself to edit.

Altering the contact data field display

You have the ability to change the view of the contacts data fields within any chosen contact list. All you need to do is tick the box next to the data field and voilà! 

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