You can add GIFs as images into your emails. However, there are a few things you should know:
1. The maximum image/GIF size you can upload is 10MB. If you try to upload anything larger, it won't work. In most cases it is possible to reduce the GIF size by removing some frames, you'll need to use third party image-editing software to do so.
2. GIFs don't 'animate' in every email client as each provider chooses to process/handle them slightly differently. Right now, we know GIFs don't animate in Outlook, instead Outlook shows a still image of the 1st frame. The good news is we know they animate in most online email clients such as Gmail, but it can vary from time to time depending on the browser version you're running.
3. Test sends are key to success! We encourage you to do some test sends using different email clients to open the email. This'll help you achieve the desired final results before hitting the all-important send button.
Adding GIFs is easy; it’s the same as uploading an image. This can be done multiple ways:
You can upload GIFs to the Media Library and insert them into your email template. Simply go to Media Library and click on the Upload Files tile. You can create a folder structure to keep your files organised.
To insert a GIF using the Drag & Drop Editor, simply drop the Image tile into the body of the template. Next, click Browse and select your GIF from the Media Library. Alternatively, drop your external GIF where indicated to do so.
To insert a GIF using the WYSIWYG, simply click on the Image Manager icon followed by the Browse icon and select your GIF from the Media Library. You can also import an image by clicking on the Choose File icon.